Why are African wigs popular?

The reasons for the booming wig market in Africa mainly include the following aspects:
1. Climate and genetic influences: The hot climate and abundant sunshine in Africa make it easy for their hair to accumulate heat, resulting in slow hair growth and easy shedding. Therefore, the real hair of Africans is usually shorter and less malleable, and wigs have become an important tool for them to pursue long hair and change hairstyles. ‌
2. The multifunctionality and personalized expression of wigs: Wigs can not only help African people cover up hair loss and protect natural hair, but also provide a variety of styles and personalized choices. Wigs have become a fashion and self-expression way for African women, just like lipstick has become for Chinese women. ‌
3. Market demand and consumption habits: With the development of the economy and the popularity of the Internet and e-commerce, the African wig market has a high consumption frequency and a short cycle. Women with strong economic ability tend to use wigs frequently and for a long time, making them a "must-have". ‌
4. Economic and cultural impact of wigs: African consumers are very concerned about the naturalness and effectiveness of wigs, pursuing cost-effectiveness. The wig market reached its peak during the year-end carnival period, demonstrating its strong market demand and economic vitality. ‌
5. Wig style and braid hairstyle: Due to the fact that African hair usually grows slowly, wigs have become an important tool for them to pursue different hairstyles. Braided hairstyles are very popular in Africa, and wigs decorated with braids are also popular as a result. ‌